This video archive is a capture of the different websites composing the personality of Madja Edelstein-Gomez Since the death by corona virus of Emmanuel Guez, the co-author of Madja, all passwords have been lost, the server is not accessible any more, therefore all the websites have been dis-activated.
A web documentary of all the virtual persons I created. Web capture and edition by Stephanie Boisset.
Mouchette.org is an interactive website created in 1996 by a virtual person, a pseudonymous character, an Amsterdam based artist who calls herself Mouchette. With her innocent salutation and claims to be “nearly thirteen” greeting us from the introduction page, what initially appears as a personal website of a pre-pubescent female artist, evolves into darker themes in the subsequent pages. The creator of the website has been a closely guarded secret. While the use of taboo subject matters are what initially provokes heated reactions, the manipulation of cyber-identity and the ability of the creator to maintain anonymity for so long are the significant reasons this website has garnered its international reputation in the internet art community.
About mouchette.org by Anik Fournier
Mouchette.org marks a pivotal transition in Neddam’s work from the
actual to the virtual realm. Created in 1996, Mouchette.org exists as
the personal, interactive website of a self-proclaimed ‘almost thirteen
year old’ artist living in Amsterdam. The work is now internationally
recognized as a key work in the history of Internet art.
Making use of the basic online tools available pre-web 2.0, such as
question and answer and multiple-choice forms, Mouchette.org incites
users to navigate the pages and interact with the seemingly innocent
girl, in order to discover her corky, sexualized and dark sides.
Mouchette’s virtual persona is roughly based on the movie by Robert
Bresson by the same name.
Since its inception in 1996, Mouchette.org has morphed and has been
exhibited in various forums internationally. Interest in the work spans
the art world, academia and internet users and fans worldwide. The
artwork is the subject of much critical discourse and heated commentary
on the construction of identity and anonymity enabled by the internet.
The recent attribution of the work to Martine Neddam has not weakened
the lure of the virtual persona. Mouchette remains in contact with
daily visitors to her site and Mouchette.org continues to emerge in
various forms in a wide-range of off and online exhibitions and events.
an exhibition be curated by an Artificial Intelligence?
challenge was taken up by Madja Edelstein Gomez for her exhibition
participants who responded to an open call were carefully selected by
sophisticated algorithms. And now what you experience is a
mesmerizing mixture of pictures, videos, sounds, texts situated in an
to the show of the future: The Recombinants.
more than their works of art, the personality of the artists, the way
they describe themselves and their work, how they show their face or
their whole person, all this is being recombined inside the show. On
the screen you are offered different perspectives, and with a click,
their appearances are slowly revealed to you. Their words will create
new meanings in front of your eyes.
you will experience a live processing of the data by our artificial
individual discovery is left to your patient curiosity and
sagaciousness. Online each viewer will visit a different show, will
travel different spaces and the perspectives of the talent of our
invited artists, which you can also visit one by one. Stand by the
incredible exhibition robots and experience their instant power of
calculation. Guess their moves, anticipate their combinations,
outsmart their artistic intelligence. Beware, it might shake your
browser and melt your microprocessor!
artificial intelligence demonstrates is the extreme compatibility of
artists. All styles, medias, artistic genres were called for and
selected to be recombined in the show. None was too singular,
exceptional, or beyond standards. None was too old fashioned,
average, ugly, or too unoriginal to be considered as art. The wisdom
of artificial intelligence is to dismiss the expected categories of
art and to make intuition and sensitivity resurface from within the
categorization of art with its historic and social overload. Here
viewers are reconciled with pure perception. Here artistic
institutions are invited to open up to a new world of art where they
may shake off their preconceptions and rethink their notion of what
an exhibition can be in the era of the Internet.
for the Art-O-Rama presentation, Madja Edelstein-Gomez chose to
record three fifteen minute-long screen captures. They unwind the
experience of a live presentation as a recombined hypnotic show of
beauty. Here you are invited to create your own trajectory and
discover and experience your own show on your computer.
Madja Edelstein-Gomez (born in 1960 in Montevideo, Uruguay) is an independent curator, who has composed several large thematic exhibitions (Bangalore, Buenos Aires, Prague, Tbilisi, Toronto…). Edelstein-Gomez currently lives in Kuala Lumpur and Paris. She is also an activist working with several NGOs. Visit her website: http://madja.net
The online exhibition is produced by Zinc (Marseilles) and supported by : Dicréam-CNC, Château Ephémère (Carrières-sous-Poissy), Espace Gantner (Belfort), Rhizome (New York).
Madja Edelstein-Gomez is the collaborative creation of E. Guez and M. Neddam
This interview of Madja E. G. by Lauren Studebaker, has been published in Rhizome on 25 august 2017. Madja E. G. is the collaborative creation of E. Guez and Martine Neddam.
Madja Edelstein-Gomez is an independent curator and activist, based in Paris and Kuala Lumpur. Edelstein-Gomez has created a new interface for an online exhibition, produced by Zinc, with support from Le Château Éphémère, Dicréam-CNC, L’Espace Multimédia Gantner, and Rhizome. The Recombinants aligns itself with Edelstein-Gomez’s concept of recombinance, a condition of being that she assumes as identity and explores through her recent artistic and curatorial efforts. The Recombinants will show on the front page of rhizome.org from August 25–28th, 2017, alongside the Art-O-Rama fair in Marseille, FR.
Edelstein-Gomez’s concept of recombinance is revealed through the exhibition’s manifesto, which describes a new digital mysticism; one whose text echoes ideas of transhumanism and the simulacrum, with a simultaneous claim to entirely reject these pre-established means of clarification and identification. The manifesto removes itself from the vernacular application of the term “recombinant” (one tied to genetically modified organisms). Instead, the recombinants’s materials are described to be the result a form of data-splicing that removes any disparity between the data anatomy of digital datasets and organic DNA, which are explained to be constantly rewritten, or “recombined” in a cycle of constant rebirth and in the form of an eternal return. The manifesto claims many things the Recombinants are not; there are direct rejections of being merely cyborgs, replicants, mutations, humans, or computers, and the Recombinants reject any adherence to the past or future. From an outside perspective, the manifesto is mysteriously ambiguous, as the Recombinants claim to exist as nothing and everything at the same time.
Upon entering the online exhibition, the viewer is greeted with a slowly-moving landscape of colliding image-planes and broken and disrupted bits of sound. The viewer is encouraged to navigate through the use of a series of geometric buttons that reveal text, change the presentation style, and provide links to individual artist’s profiles. In the exhibition’s press release, it is revealed that the online presentation is an AI-generated recombination of the submitted works, being constantly processed live and presented differently for each viewer, with an audacious claim to be the “show of the future.”
I spoke with Edelstein-Gomez to discuss her exhibition and curatorial practice in the hopes of expanding upon her understanding of the recombinant existence and its applications to this online exhibition format.
Lauren Studebaker: Usually, we’re familiar with the term “recombinant” in its applications to genetics and biology—GMOs, gene-splicing, etc. In the Recombinant Manifesto, this application of the term is mentioned, but transcended. Could you introduce your concept of the Recombinants?
Madja Edelstein-Gomez: Rerecombinance, recombinance, recombinanciation, recombing… What can I say about recombinance, except that doesn’t easily lend itself to commentary… Touch it, refer to it, think about it and you get affected, contaminated, it’s an autoimmune remedy to every disease. Recombinance recombines itself by using everything around it. Oops, you just got recombined.
LS: How did you come into the realization of recombinance?
MEG: One day I became a Recombinant.
I always have been a Recombinant.
And it was not just me. I know there are many Recombinants out there.
I realized that something had occurred that should have killed me or make disappear. It was a like a system error in an operating system, or a genetic modification in a living being. But that thing wasn’t new, it was always already there, encoded inside of me.
It’s quite hard to explain. Instead of being afraid of it, I tried to claim it, it inspired me this manifesto.
LS: What influenced your development of this recombinant philosophy?
MEG: It was shattering and some twitching slightly resonated with it. And once it blasted, I encountered tiny skewed elements inside my existence.
In biographical terms, I could have said “this” and “that” happened to me. But I’d rather not express what happened within a timeline, with a “before” and an “after.”
But don’t worry, I’m not some sort of psycho freak. When needed, there can be a regular bio and a presentation of myself as an online curator that fits the bill, like what Le Zinc in Marseille has published.
LS: How does the recombinant philosophy tie itself into the presentation of works online and how is the exhibition format of exclusively digital means of presentation in alignment with the recombinance?
MEG: Online, all data generates more data. Ad infinitum. View any odd webpage and your viewing data has been recorded by numerous systems along the line, the cookies on your hard disk, your internet provider, your social networks, every online activity leaves slimy, greasy, dusty fingerprints made of data, that proliferate into big datasets, and when analyzed, produce more data, etc…
LS: A realization in the Recombinant Manifesto surrounds the idea of collapse of the concept of past and future, a rejection “of everything post- and trans-.” As a curator, how would you say this position of recombinance informs your selection of works and philosophy of contemporaneity in the context of an exhibition?
MEG: A non-human narrative doesn’t relate to recombinancial time or category and doesn’t relate to post-something or trans-something. Inside it, you get exposed to sequences of data that will rewrite you in such a way that doesn’t let you refer to an existing model of reference.
And yet, what we are doing is simply sending out an open call for an online show. It is our way to set into motion the possibility of a recombinant narrative written by the machine herself. The narrative of data being mined and reminded.
LS: So, the idea of recombinance is tightly aligned with data ontologies? Could you then talk a bit about the presence of recombinance, or the recombinant action, in digital artmaking?
MEG: Artmaking itself is not the question really, digital or not. Art is not necessarily something you “make,” so I’m not talking about artmaking. Art is something you “name,” not something you “make.” All you need for something to be art is to be recognized as such, to be named it as such, and it becomes art. The question “what is art?” ran through the whole twentieth century. Until we found out that art was nothing but a question. Now, in the twenty-first century, we have the answer to “what is art?”: Art is a Question.
A question is a recombined statement. For example, if you recombine “This is art,” it becomes “Is this art?” The question mark signals that you have opened the signification to endless possibilities, and you have generated the desire for something, the inextinguishable desire for an answer, a hole inside a meaning.
Now imagine you go further into recombinance by shuffling every single letter of this chain of characters. You have generated a multiplicity of new meanings all derived from this dataset, like “a tart wish,” “war at hits,” “it shat raw”… and many many meaningless combinations. You have created an infinity of littles holes of meaning, a lace of meaninglessness all intertwined around that big question. These are the generative powers of Recombinance, and this is how I am curating.
LS: Then what hand does curating the results of the open call have in the equation? As one who identifies as recombinant, how does your curatorial practice differ from a more traditional model?
MEG: I see curating in general, traditional or not, as “a throw of dice.” Chance is the main factor. Curatorial explanations are nothing but a layer of varnish over it.
“Un coup de dés jamais n’abolira le hasard.”
“A throw of dice will never abolish chance”, said the French poet Mallarmé, as he scattered the words of his poem across the page with plenty of empty space around the words. That was a founding act in poetry in 1897, and if you ask me, the very first act of Recombinance also.
One hundred and twenty years later, commentators still wonder if what scatters the words of Mallarmé is not a hidden code, yet uncracked. Quentin Meillassoux in The Number and the Siren argues that there must be a code, but the encoding of the poem is incomplete, and that is precisely how Mallarmé wanted it: an incorrect code.
Is Recombinance a form “curating by numbers?”
Is there a curatorial algorithm at the heart of my practice?
If there is a code, I myself am included in that code, I am just a piece of that DNA, and whatever I change in it, changes me, in an incomplete way.
LS: Does the possibility of anonymity from online submissions (or the digital in general) enhance the recombinant philosophy?
MEG: Anonymity is not an issue at all. A name is just an element of a dataset, and not the most interesting one. Besides, when you submit online, you do it with your own chosen name. What you might not know is that when you post your data, is that you get your personal exhibition on the spot, as the first display of your recombined art. This display remains available and you can share it online with everyone. This is the reward of trust.
In our big exhibition which will premiere in Art-O-Rama in Marseille in 25 August the names will not disappear. They will be recombined together with the works.
LS: On both your personal website, as well as in the Recombinant Manifesto, you recognize psychic energies, telepathy, spiritualism, and the paranormal as different manifestations of recombinance. As both an artist and curator working with the internet and developing technologies such as AI (in your chatbots, for example) as a means of production and exhibition, how do you view the collective and ephemeral condition of the digital in comparison to these more mystic ideas?
MEG: Once you start questioning the premises of your own bodily existence there is no way back. I am the product of a communication energy, just as much as you are.
Life is but an exchange of messages.
And it’s pretty much the same as what we are doing now: exchanging messages.
David Still is an identity donor who offers his personality online to anybody who wants to be him.
A recent immigrant to Almere, Netherlands, 32 years of old, David Still works as an IT consultant for a small but expanding start-up business that specialises in communication systems. In his spare time David works on his own personal website where he offers the use of his identity to other people. David Still is both the artist and the artwork, a cyber-persona created by an artist who built his personality, chose his image and maintains his story. David has rapidly risen in popularity with the site attracting interest worldwide, from USA today to Zip-FM in Japan. Those who write to David play the game, not knowing which David will reply to their queries, as for example in the case of a New York Times reporter who approached him for an interview.
In May 2002, the F.A.A.Q (Frequently Asked and Answered Questions) was inaugurated. This self-reflective part of the site requires that visitors both ask and answer the questions, highlighting the fact that each visitor is indeed playing the role of David Still, and this has the authority to reply to other visitors’ pressing questions providing tauting responses. In March 2003, David Still had the opportunity to introduce his real life to his online existence. Hosted by the Cargo Gallery in Almere, in De Realiteit neighbourhood (home to David’s blue house), David Still celebrated his birthday, surrounded by family, friends and secret admirers. He was nominated for a Webby Award in 2003 and in 2004, he was the recipient of the CYNETart Award in 2004 at the CYNETart Festival in Dresden Germany.
XiaoQian is the personal website of a young net artist who specializes in the creation of virtual personas and who lives in Kunming, a city in the South-East of China, in the province of Yunnan. The work is a docu-fiction account of what Neddam had experienced while in residency in Kunming.
This city, which is predominantly inhabited by various ethnic minorities, contrasted greatly from Neddam’s experience of cosmopolitan Shanghai, where she had recently been a guest professor at the University of Fine Arts. Striking to Neddam in Kunming was how this locale persisted in its customary and simple ways, and yet, was simultaneously highly connected. In the Yunnan province traditional dress attire, modes of farming and exchange were seen to co-exist with the fact that almost everyone seemed to have a cell-phone, with easy access to wifi, and with a young generation deeply influenced by, and partaking in, hip-hop culture.
The form embodied by Xiao Qian extends Neddam’s belief that individual identity is a myth and that the internet is predisposed to the investigation of forms of shared identity constructs. On this site, the virtual personas of Mu Yunming, Shaxpir, Wang Shy, He Zhengjun, and Yi Zhe are presented as the creations of Xiao Qian. And yet, the photographs of these figures in their homes, working places, and in respective social contexts take on a documentary nature, giving the visitor the sense that the painter, aspiring hip-hop star, net master, administrator, and calligrapher probably do actually exist.
The formal combination of text and image used for Xiao Qian reflects a preoccupation with hypertextuality. The simple use of various colors of text and the placing of words in bits and pieces spread out within the frame, produce a navigation grammar that offers various directions one can take to gather information, producing non-linear narratives and forms of story telling. The piece thereby highlights standard navigation protocols and habits that still persist despite the possibilities offered by hypertextuality.
VirtualPerson.net is an online interface created by Martine Neddam, which allows users to create their own virtual person. It is a content management system (CMS) where the user logs in, defines his/her personality and creates content within the parameters designed by the software.
The design of this interface is oriented on the development of narrative content. It uses the superimposition of texts on large size images, and cross/fade effects that allow a feeling of fluidity in the circulation of meanings between the texts and the images. The virtual person manifests its presence in the storytelling by the use of a small image and profile on the left hand corner, but the main interest of the interface is encourage the artist composition of texts over images and all its creative combinations. The use of text in this designed interface resemble a silent voice, attributed to an invisible imaginary person.
Photos from the workshop at the University of Shanghai:
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