Li-Ma Cultural Matter

Cultural Matter: Martine Neddam

The history of fake identities is tightly interwoven with the rise of the internet – the free and open space where you could be anyone you wanted to be. What role did – and do – artists play in this? How do they develop and manifest characters online? Early net artist Martine Neddam has been creating online  fake personas that work with public feedback since 1996, far before the establishment of social media. Mouchette, David Still, Xiao Qian are all characters that she created anonymously. This edition of Cultural Matter 2019-20, the audience will get to know the online curator Madja Edelstein-Gomez. The work of Neddam and Edelstein-Gomez will act as a starting point for further reflection on online identity and user feedback – and will be placed in an art historical and socio-political context. 

Madja Edelstein-Gomez 
Madja Edelstein-Gomez (1960, Montevideo, Uruguay) is an independent curator who has curated several large thematic exhibitions (Bangalore, Buenos Aires, Prague, Tbilisi, Toronto). Edelstein-Gomez currently lives in Kuala Lumpur and Paris. She is also an activist working with several NGOs. Edelstein-Gomez created a manifesto and a group exhibition that revolves around the Recombinant, a concept where artificial intelligence and artists meet. Madja Edelstein-Gomez is the collaborative creation of Martine Neddam, Emmanuel Guez and Zombectro.

Martine Neddam
Martine Neddam is an artist, researcher and teaches at the Gerrit Rietveld Academy and the Sandberg Institute in Amsterdam. She uses language as raw material for her art, and many of her works center on the phenomena of speech acts, approaches to communication as well as to language and writing in public space. She has been working with virtual characters since 1996, the first and most famous one being Mouchette, a fictive thirteen-year-old that has meanwhile acquired cult status. Neddam’s virtual personae function as communications tools such that they have already facilitated the exchange between human beings via the medium of the artistic figure, and thereby anticipated the functionality of social media.

Cultural Matter
Cultural Matter is a series of exhibitions and events that provide a platform for the international discussion of digital art and aims to develop new strategies for the presentation and preservation of these artworks.
Also part of the Cultural Matter series: JODI, Jonas Lund, Thomson & Craighead, Amalia Ulman.
Curated by: Sanneke Huisman and Jan Robert Leegte.

Cultural Matter: Martine Neddam in conversation with Elvia Wilk (Pt.I)
Wednesday February 19, 8.00 PM

7,50 / 5 / Free with Cineville

February 19 – April 5, 2020
Every day from 12 – 23
LIMA (in the basement of LAB111)
Arie Biemondstraat 111, Amsterdam
Entrance is free

Design by Pablo Bardinet